Integrated Marketing
This integrated marketing campaign was a nation-wide project to resurface a brand’s unique selling proposition in the market. The 3-month long campaign included aspects of marketing (both traditional and digital) that would touch the customer at every point in their journey.
Social Media Results
This client was in need of a Social Media overhaul that included the implementation of a strategy and a purpose behind each post. See how this brand’s social following has evolved over the years.
Finding Marketing ROI
Most businesses find it difficult to highlight a clear line of attribution from their marketing efforts to their business results. This particular brand has been finding it difficult to find a direct correlation between their marketing efforts and their sales because they do not conduct any transactions online. In addition to this, this brand did not have a working CRM system or processes in place. In order to help identify MROI, I created an analog marketing attribution model report.
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